Bio
Bill is a healthcare executive, entrepreneur and investor with extensive experience in oncology, medical devices, regulatory strategy and new product commercialization. Bill served as CEO and Vice Chairman of Dignitana AB, where he led the company’s U.S. expansion and oversaw the development and FDA clearance of its next-generation scalp cooling system.
During his tenure, he also led initiatives that established the first scalp-cooling-specific CPT codes. Bill advises medical technology companies on product development, financing, regulatory and commercialization strategies.
Bill Cronin
Experience
CEO & Vice Chairman, Dignitana AB — Oncology medical device development and U.S. commercialization
General Partner, C3 Device Partners — Medical device development, FDA strategy, financing and commercialization
Partner, 5 Horizons Capital — Biotech clinical-trial financing and development strategy
CEO, North Shore Therapeutics — Digital therapeutics development, FDA strategy and clinical programs
Key Expertise
Led the U.S. expansion and commercialization of Dignitana’s oncology-focused scalp cooling technology
Leads and advises on the financing, development, regulatory strategy, FDA clearance and commercialization of multiple medical devices
Led efforts to establish the first scalp-cooling-specific CPT reimbursement codes
Raised $20M+ in institutional and private capital across three financings for previous engagement
Grew Dignitana’s market capitalization from $5.2M to $64M during CEO tenure